TIM Makeup Recycling Program

A message from Deborah Netti

When I think about the beauty industry, I think about all of the waste that is created by just a few different companies pushing endless amounts of product at women. What most people don’t realize is that out of the hundreds, if not thousands, of makeup brands out there, most are all owned or produced by just a handful of large conglomerates.

Over the years as my makeup technique has evolved and I have come to realize that there is really no need for women to own more than 6 makeup products, it opened my eyes even more to how much waste we are creating every single day with the excessive amounts of makeup packaging.

In founding TIM™ Makeup Co, I have always said, “TIM™ is not a cosmetics company.” Yes we do sell makeup products, but we always tell women that if they have a drawer full of makeup sitting at home, we want them to use that while practicing the TIM™ Technique before buying our products. Our products are simply there to help women when they are ready to simplify and minimize their makeup drawers.

The true purpose of TIM™ Makeup Co is to inspire women to embrace, share and love their AUTHENTIC selves. Our commitment is to provide high-quality products in order to minimize waste and educate women around the world on what small things they can to do that will have a tremendously positive impact on our environment.

We simply can no longer ignore the negative impact the beauty industry and product packaging is having on the environment.


Makeup Recycling with TIM™ Makeup Co — 2019 Environmental Responsibility Report

At TIM Makeup Co. we believe it is out responsibility to practice sustainable beauty.

Facts about the world’s plastic problem:

  • According to National Geographic, there are 5 trillion pieces of plastic currently in the ocean. (1)

  • Only 31% of plastic waste is actually recycled successfully. (2)

  • Packaging alone accounts for 40% of total plastic use. (3)

  • Over the last ten years we have produced more plastic than during the whole of the last century. (3)

TIM™ Makeup Co & TerraCycle

As part of our commitment to teaching and practicing sustainable beauty, TIM™ Makeup Co is a proud partner of TerraCycle. At all of our retail locations (Brow Diva and Brow Biz) we have the Zero Waste Box by TerraCycle. It is the first of its kind recycling solution for beauty product waste. All you need to do is bring your old or unwanted makeup packaging to our retail locations, offer a small donation and we will take care of the rest!

We kindly ask that you remove as much of the remaining makeup product left in the packaging before bringing it in to recycle.


3025 Monroe Ave, Suite 103
Rochester, NY 14618
(585) 271-2950


2450 W Ridge Rd
Rochester, NY 14626
(585) 730-8076


It’s Time For Us All To Take Some Responsibility!

We are all well aware of the impact that we have on the environment and we know you want to do your part to make a difference. Together with TIM™ Makeup Co you have the opportunity recycle your old makeup products to help reduce the environmental impact of your beauty routine. Whether you have just a couple of old makeup products to recycle or over 50, everything we can recycle will help!

So we encourage you to go through your makeup drawer and anything you haven’t touched in six months or longer (yes, even that hot pink lipstick you think you will wear every summer but never do) and bring it to us!

We look forward to working with you to save our planet